Husband in high powered meeting with VP from some tech company and other big wigs at his desk. Wife calls once and he ignores it. Wife calls a second time and he excuses himself to take the call telling the them that she only calls twice if it is important. Husbands answers phone and writes note to self 'get chicken feed'. High powered execs burst out laughing. Husband says sheepishly, "Well turns out it wasn't that important... unless your the chickens." Meeting resumes.